President Recep Tayyip Erdoğan made significant statements at the opening of the Basketball Development Center in Istanbul. During his speech, he highlighted the potential of sports investments to increase the brand value of cities worldwide.
Global Branding and Sports
Erdoğan cited examples of cities like Barcelona, Tokyo, Los Angeles, and London, illustrating how sports investments have transformed them into global brands. He emphasized that investments in sports not only benefit athletes but also enhance the promotion and recognition of these cities.
Istanbul’s Aim to Be a Sports and Cultural Hub
The President expressed his belief that the newly opened Basketball Development Center would help Istanbul become both a historical and sports center. “With this magnificent facility, Istanbul will become one of the capitals of history, culture, art, and sports,” he stated.
These remarks have reinforced Istanbul’s goal of enhancing its development in the sports sector and its investments in this field to achieve global brand status.